The Palm Centro made its debut in Fall 2007 as the smallest and lightest Palm OS based smartphone to date. It is the third new model from Palm this year after the Treo 755p and Treo 500v. Palm basically took all that’s good about the 755p, and packed it into a much leaner and lighter body. The Centro brings a number of high end smartphone features including 3G wireless data and a full qwerty keyboard into the $99 range. Presently traditional smartphones only make up a miniscule 5% of the US market for mobile handsets, estimated to be around 8 million sold annually (IDC). Of course the number of smartphones sold is widely expected to climb, but Palm’s hopes today are that the Centro’s new looks and low price will help them to tap into and compete with the significantly larger “feature phone” market segment which is in the 160 million unit range in the US alone. The approach with the Cento is to appeal to a younger demographic by functioning as a personal communications device first. More than likely the fresh design and smaller form factor will appeal to new and first time smartphone users, who may have been put off by the bulk and business like repu...